The best thing about a new year is the hope.
If 2017 didn’t quite go to plan- or even if it was your best year yet, there’s always hope that 2018 will be better for your business.
A big part of that is going to be bringing in new clients.
But, if you want to have more clients in 2018 than in 2017, what will you do differently? If you are doing the same things you were doing in 2017, you can expect the same old results. (more…)
Are you a mortgage broker in Australia who is on the lookout for more clients?
Have you tried to market your services with little or no success?
Do you find that your income is unpredictable, because you rely too much on word-of-mouth for getting new prospects?
What if we could help you with bringing in 10-40 leads every single month- of people who know who you are, and who desperately want to speak to you about refinancing or getting new finance?
How many do you think you could close? 20%? 40%? 80%? How much extra income could you be making each month?
Things in your business need to change.
Do any of these problems sound familiar to you?
- You rely on word-of-mouth and referrals as the backbone of strategy for generating new clients- but you’re never quite sure of where the next customer is coming from. Some months the phone just doesn’t stop ringing, other months it’s dead quiet and staff members are sitting around doing nothing.
- You have done some marketing- but it’s a waste of money. You might have tried letterbox drops, Facebook Ads, Google AdWords, SEO, sending out direct mail to databases, sponsoring sports clubs, ads in the local paper, a competition to win a free iPad if you review your finances and more…but they just aren’t seeing the results.
- You get people through the door- but find that they are not really interested and selling to them is a waste of time.
- You have needed to cold call but hate getting on the phone, or find that people just don’t want to hear what you’ve got to say.
- You have a database of past clients or people who have expressed interest previously- but you realise that it’s a finite resource and won’t be around forever.
- You are bringing in some customers- but it’s just not enough to take your business to where you want it to be.
If you’re providing financial services- like financial planning, mortgage broking, insurance broking, stock broking or property investment, chances are, these problems sound all too familiar.
Our financial services client was in the same situation. (more…)
At this time of the year, it’s important to not only reflect on the journey of your business so far, but to really start thinking about what you will do to make 2016 your best year yet.
You could sit back and leave your success in 2016 to chance, or you could look at the action steps you need to take to guarantee that success. If you want to look at things to consider to make 2016 a winner for your business, read on. (more…)
I get the opportunity to spend lots of time speaking to people who are having trouble with growing their business. Their problem is simple- generating new clients is unpredictable, they rely too heavily on word of mouth and referrals and one month the phone won’t ring at all, the next it doesn’t stop ringing.
But the real problem is that they let their own limiting beliefs get in the way of taking action. Facebook is a great source of new clients with over 13 million Australians using the service- and 8 million of those visiting daily.
But for some reason, when I speak to people, they let myths that have built up over time form their own limiting beliefs. These beliefs stop them from having the success they need to grow their business which is just around the corner….yet somehow they will find themselves exactly where they are today in six months time with exactly the same problems.
After hearing the same five myths over and over again, I have decided to debunk them in this blog post. (more…)
If you’re reading this article, your website must be under-performing. When done properly, your website can be the centre of all your lead generation online.
So why is your website failing to bring new clients on a daily basis?
Is it a traffic problem?
If you had 10x the number of visitors to your site each day, could you generate more clients? Most business owners would say yes. But is it possible to increase the number of visitors to your site tenfold?
It’s easy- the answer, is that services like Facebook, Google AdWords, LinkedIn and now Twitter are lining up to sell your targeted traffic…along with SEO professionals who can optimise your website to appear higher on Google searches for key terms.
The problem is that each visitor will cost you anywhere between 50c and $10 each…which is why buying targeted traffic is unaffordable for many business owners. The problem is not that there isn’t traffic or people interested in what you have to sell, but that it’s not profitbale to pay to send visitors to your website.
But what if you knew that you could make $15 from every single visitor to your site? (more…)
We work with financial planners who are doing great things for their clients. Providing a great service, delivering fantastic results and getting referrals.
But the biggest thing we hear is that they still need more customers. There are great months with plenty of growth in customers, then there are the quiet months. They want to know how they can have consistent growth, without all the peaks and troughs.
The other problem they face is that they are on Facebook. It’s taking a lot of time, they are generating ‘likes’, but they aren’t actually making money from Facebook. (more…)
Facebook has made a change that everyone who had a page on Facebook should be aware of. In today’s post, we look at why so many people are concerned about this change, how you can use it to your advantage, and how you can use what we call ‘The Facebook Blueprint’ to implement a strategy that generates real results regardless of Facebook’s future changes. (more…)
Far too many business owners are focused about chasing more likes on Facebook- because the person with the most likes wins right?
Times have changed, and now, Facebook likes have nothing to do with how successful you are on Facebook. How many times do you see people chasing after family and friends, trying to get them to like their Facebook page? New likes help in one way only- establishing credibility for people checking out your page.
Build a great page, and the likes will come. In this article, we’ll look at why focusing on likes is a waste of time, and what you need to be doing instead. (more…)